iFashion Member Blogs

The bloggers are members of the iFashion community who write about their views and experiences. The views and opinions expressed in this section are strictly those of the authors and do not reflect those of iFashion or their affiliates. Any blog posts that are slanderous, advertise a company/business or are unfitting for the blog format (e.g. they are questions that should be posted on the forum) will be deleted.
May 18

Printed Matter: mixed media

Angie Posted by: Angie | Comment (0)
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Printed Matter is a project about craft within the context of graphic design. It brings together digital and hand made, aiming to challenge the idea what a printed page can be.

 

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May 15

African Fashion's opportunity to shine

Sandiso Posted by: Sandiso | Comment (1)
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On the 12th of June, two days before the 2009 FIFA Confederations Cup commences, the inaugural African Fashion Week will get underway. Showcasing designers from 14 African countries, AFW will be the first convergence of the continent's respective fashion industries.

As soccer superstar like David Beckham grace the country with their demigod presence so will the ‘footballers' wives' with their fabulosity. They might just want to witness what the African continent's fashion industry has to offer.

Will the likes of Victoria Beckham leave South Africa with a good impression, impressed by the Dark Continent's not-so-dark fashion industry or will they leave feeling like they sat through just ‘another' fashion week in their doubtlessly busy fashion schedule?

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May 15

Step aside for the HXC scene kids.

Claudia Fraccaro Posted by: Claudia Fraccaro | Comment (0)
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WHAT IS HXC?

If you don't move out of the way for these scene kids, you'll most probably be forced out the way with a knuckle buster. HXC stands for hardcore and that's what this subculture is all about, from their music to their clothes and definitely their attitude. The X stands for New York where it originated during the 80's.

 

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May 15

Step aside for the punk scene kids.

Claudia Fraccaro Posted by: Claudia Fraccaro | Comment (1)
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WHAT IS PUNK?

The punk subculture arose in the 70's as a rebellion against the rock of the 60's. It became popular overseas in Australia, American and the UK.  The Punk scenesters of today still maintain the same values of those who lived in the 70's who brought back the true meaning of rock which is rebellion.

 

Punk BandPunk Band

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May 14

Starting A New Fashion Label? A helpful guide!

AmandaLeighOC Posted by: AmandaLeighOC | Comment (1)
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 The Cutting Edge Apparel Business Guide 

 I stumbled across this website quite recently and I wish I had sooner. So much of what I had to piece to together about how the fashion industry works is covered quite simply in this guide. 

It is published by Cornell University in the U.S but you don't need to be a member or student to access it (wouldn't it be great if all information was free?) and it is specifically for entrepreneurs and small business owners  who are interested in "developing, producing, or selling an apparel or sewn product or a service". 

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May 14

Step aside for the screamo scene kids.

Claudia Fraccaro Posted by: Claudia Fraccaro | Comment (0)
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WHAT IS SCREAMO?

Screamo in simple terms is a sub-division of Emo and Hardcore rock. It originated in America and Europe and was popularised by bands such as Saetia, Anomie, Portraits Of The Past, Joshua Fit for Battle, Orchid, Neil Perry and City of Caterpillar.

 

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May 14

The urgency of now: putting Nigeria's fashion industry on the map

Uduak Posted by: Uduak | Comment (1)
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For too long, Nigeria’s Clothing [Design] and Textile industry has remained a stricken giant locally and globally. It is time to fix the giant.
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May 14

Step aside for the emo scene kids

Claudia Fraccaro Posted by: Claudia Fraccaro | Comment (2)
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WHAT IS EMO?

When people hear the word "Emo" they usually envision depressed people sitting in a dark corner. However, Emo is a total subculture born from rock music such as "punk," "post punk," "no-wave," "hardcore punk," "old-school/new-school" and "hardcore punk." Emo is a way of life, it's about the way you look, dress, what music you listen to and act.

 

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May 13

A lesson from the consumer magazine market

Sandiso Posted by: Sandiso | Comment (1)
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The decline of women's consumer mags is an issue that's been covered time and time again since the real effects of the global reccession began to manifest. The men's consumer magazine sector has been no exception.

In a Financial Times article British GQ editor Dylan Jones highlights how this market, especially the lad mag market (FHM and the now defunct Zoo) in the UK, has continued to fall under pressure as ABC figures confirm.

FHM in the UK, according to Jones, fell 13,5% year on year in the six months to December '08. Nuts- another UK based lad mag- was similarly affected, declining 13,3%. GQ and Men's Health, on the contrary, recorded some growth. This, says Jones, is because "both Men's Health and GQ have always looked to the upper end of the market. What GQ tries to do is operate as an intelligent features magazine with a slight male bias."

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May 11

Your Fashion Label - Getting the Name Right

AmandaLeighOC Posted by: AmandaLeighOC | Comment (4)
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Coming up with a name for my fashion label is proving to be THE most difficult creative decision to date - I just can't settle on anything and it is driving me crazy. What if the flash of brilliance I desperately need only happens in 3 years time? 

 The eponymous label

Many designers opt to use their own name for their clothing label. By entwining your personality and personal brand with your business you will create a strong association between your work and who you are. Marketing yourself markets your business at the same time and vice versa. In a world where we are increasingly looking for ways to express our individuality, using a your own name may help customers bond with you to enhance their own personal brand. On the downside if you sell your business and label, you sell your name, and you may not get it back again. Jenni Button knows all about this!

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