iFashion Member Blogs

The bloggers are members of the iFashion community who write about their views and experiences. The views and opinions expressed in this section are strictly those of the authors and do not reflect those of iFashion or their affiliates. Any blog posts that are slanderous, advertise a company/business or are unfitting for the blog format (e.g. they are questions that should be posted on the forum) will be deleted.
Jun 19

FA [Fashion Asisst!.!]

Vino Posted by: Vino | Comment (0)
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Hi Fashionistas, its Vino here...

WEARING: Dark green jacket (G START Raw), light green shirt: my favourite bought by my mother (4rm Woolies) and I finished off with a green military styl belt (Diesel), a pear of jeans and as U know converse sneakers (Black high tops).

Hope you all enjoy your weekend Fashionistas!!!!

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Jun 17

Eyola's crazy hair accessories

Angie Posted by: Angie | Comment (6)
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Those of you who have seen the Eyola collection from Arise Africa Fashion Week are probably wondering just what was on the models heads.

   


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Jun 17

African fashion well positioned for growth

Sandiso Posted by: Sandiso | Comment (3)
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One must applaud the efforts by African Fashion International to give African fashion designers the opportunity to showcase their designs under one roof. Such will go a long way to ensure growth for the continent's fashion industry and will hopefully spawn a culture of cross trade within this industry on the continent.

The days of glorifying the Gucci's and LV's of this world and having no knowledge of African fashion must come to a close because Africa does have a lot to offer the continent. Talent is abound.

It will be exciting to watch this new platform as it develops over the next few years and what would be even more exciting is to see local stores beginning to stock fashion from designers based else where on the continent.

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Jun 15

Business Partners (in Fashion)

AmandaLeighOC Posted by: AmandaLeighOC | Comment (3)
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Business Partners in Fashion

All start-up designers/entreperneurs have  (I'm absolutely certain) wished they'd been granted the ability to exist in duplicate. Or quadruplicate. There is just so much work involved in designing and manufacturing a good product and without big (fat) bank accounts to hire an army of employees, the hands on deck are more often that not only your own.

I was absolutely delighted then when a good friend of mine recently suggested we try to get something off the ground together. I did not hesitate for a second! On reflection, this represents quite a big shift in thinking - if she'd asked me a few months ago I may possibly have turned her down (or at least thought about it for a few minutes). As it is, we're definitely not following the traditional model of creative partner + business partner; rather, we'll cobble something together which makes sense to us and will endure.

So how did I make the leap from 'my idea' to 'our idea' so easily?

I suspect that my enthusiasm has much to do with how much work I've put in so far.  Having made so much progress on my own I'm just much more realistic about the actual work involved.  As far as I'm concerned, our probability of success didn't just double,  it went up tenfold.  I understand that there are bound to be difficulties, particularly at the outset, but - as always - I'm incredibly optimistic.

[As an aside, my close friends and family (most notably my brother) breathed a collective sigh of relief at the prospect of no longer being the principle sounding board for all things business and fashion.]

I've collected a couple of links on the topic:

  • Photo courtesy of InterviewMagazine.com
  • Photo courtesy of Women24.com

Next post: Workshop Feedback: Producing a Sellable Range









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Jun 12

Mzansi Designers pull out of Arise Africa Fashion Week

Angie Posted by: Angie | Comment (0)
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Edward Tsumele for the Sowetan reported that Mzansi Designers pulled out of Arise Africa Fashion week because "it became commercially not viable as (they) incurred a lot of costs".

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Jun 11

Stylist Tip of the day!

Chic! Posted by: Chic! | Comment (1)
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You might need to revisit how and where you shop considering the state of the economy.

{readmore...}

Secondhand clothing stores and online, flea markets etc are still some of the great places to find unique pieces. You might need to start redefining "family support" in the name of fashion and go back to the old fashion way of borrowing or exchanging clothing items with your cousins ,sisters ,mom, brothers. If ever in doubt of their personal style, stick to the CHIC family member. I wouldn't personally recommend friends because you have to hang out together at social gatherings.

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Jun 10

Sama Awards red carpet fashion video

Angie Posted by: Angie | Comment (1)
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I just found this video clip of the Sama Awards fashion. Shew...
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Jun 10

Workshop Feedback: Freudenberg and the Technology Station

AmandaLeighOC Posted by: AmandaLeighOC | Comment (1)
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I'm not sure if it's selective perception at play, but it seems to me that there have been a slew of events relevant to designers/entrepreneurs in the past couple of weeks (on the iFashion website).  I happened to clicked on the Freudenberg Workshop link and was delighted to see that they were doing a workshop at the Technology Station in Clothing and Textiles at Cape Peninsula University of Technology (CPUT).

Freudenberg Nonwovens (Pty) Ltd
Freudenberg is an international group that produces a huge range of interlinings for clothing (and a whole range of other products too). I first heard about Freudenberg when I went to see the fabric mills Hextex in Worcester. Hextex produces woven wool and wool blends (beautiful!) and we were discussing the importance of fusing in garment construction; they pointed me in the direction Freudenberg.

The workshop presented an overview on fusible interlinings including the component fibres, how fusible interlinings are manufactured, and the application process - to get the best results. We were also each presented with a pack of notes, a wonderful sample book that includes the specifications and application suitability (per garment type). The presentation was followed by a practical where we got to play with fabrics and fusing to get a sense of how fusing affects the handle of the fabric.  Absolutely fantastic! 

Technology Station in Clothing and Textiles
I was also introduced to the Technology Station and what a fantastic resource available to Cape Town based designers/entrepreneurs. I have come across the name before but didn't realise the extent to which they provided assistance to the clothing and textile industry - including small design businesses.

A couple of things that caught my eye are the access to specialist (read: expensive) machinery - like an electronic button-hole machine and an embroidery machine with digitiser - for sample making. The technology station can also provide assistance in product development like pattern making and grading and they have a host of programs as well as short courses.

Add to that the fact that I met a couple of cool designers and I have to say that all in all, time (very) well spent. I'll certainly make sure I keep a closer eye on the upcoming events on iFashion.  

Contact Details

The Technology Station in Clothing and Textiles
http://active.cput.ac.za/tsct
Shamil Isaacs - Manager
(021) 959 6470
isaacsSH@cput.ac.za

Freudenberg Nonwovens (Pty) Ltd
http://www.freudenberg.com/
Sadie Campbell - Sales Consultant & Technical Assistance
(021) 933 3550
sadie.campbell@freudenberg.co.za

Last Blog: Bits on Bandwidth, Business Plans, And Blogs

Next Blog: Business Partners (in Fashion)

Jun 10

Fashion Photo of the Day

Angie Posted by: Angie | Comment (1)
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Love this shot from photographer Alexa Singer.

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Jun 10

Stylist's Inspiration...

Chic! Posted by: Chic! | Comment (1)
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I LOVE  Asian models.There is something that speaks to me whenever I come across an editorial that features Asian models. Most times the artistic aspect of the fashion shoots is always very different, strong and highly creative. They bring such intensity...
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