iFashion Member Blogs

The bloggers are members of the iFashion community who write about their views and experiences. The views and opinions expressed in this section are strictly those of the authors and do not reflect those of iFashion or their affiliates. Any blog posts that are slanderous, advertise a company/business or are unfitting for the blog format (e.g. they are questions that should be posted on the forum) will be deleted.
May 11

Your Fashion Label - Getting the Name Right

AmandaLeighOC Posted by: AmandaLeighOC | Comment (4)
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Coming up with a name for my fashion label is proving to be THE most difficult creative decision to date - I just can't settle on anything and it is driving me crazy. What if the flash of brilliance I desperately need only happens in 3 years time? 

 The eponymous label

Many designers opt to use their own name for their clothing label. By entwining your personality and personal brand with your business you will create a strong association between your work and who you are. Marketing yourself markets your business at the same time and vice versa. In a world where we are increasingly looking for ways to express our individuality, using a your own name may help customers bond with you to enhance their own personal brand. On the downside if you sell your business and label, you sell your name, and you may not get it back again. Jenni Button knows all about this!

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May 08

(Excellent) Web Resources

AmandaLeighOC Posted by: AmandaLeighOC | Comment (0)
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I've been out and about these past couple of weeks and it struck me that what I miss most when out-of-office is my access to the internet! Initially I did all of my research through the internet and have a pick of websites that are bookmarked for almost daily review. I thought I'd share some of my top picks (iFashion notwithstanding of course!):

JC Report http://www.jcreport.com/

This website tags itself as being "Inside Global Fashion Trends". It's a news service with lots of features, blogs, interviews etc. They are currently doing a series called New Fashion Empire Builders - that looks at emerging fashion businesses and how they're building their 'empires' - which is quite interesting. 

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May 07

Enter T-shirt Competition= Win a bursary!

Lokolauren Posted by: Lokolauren | Comment (0)
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Hi all.

We've been working so hard to get the word out there about the two bursaries were giving away, that we might have gone a little overboard! Haha, we don't really think so!

The Pure Imagination t-shirt competition is real and it's a knock knock knocking on your door if your a highschool student from Cape Town or Johannesburg. Guys and girls there is still time to submit, so get your t-shirt competition designs to us by the May 13th or you'll be passing up a big opportunity. Tell all your cousins, friends, sisters n brothers.

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May 07

Levis Winter Window Campaign

Angie Posted by: Angie | Comment (0)
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Here are the final window shots taken by Winner of the Levi's® Photography Search, Romi Stern, for the Levi's® Winter Campaign.

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May 07

Stiaan Louw Menswear Summer Preview

Angie Posted by: Angie | Comment (0)
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I have been the biggest fan of Stiaan Louw since I first found out about him in 2004. So I was rather saddened (purely from a selfish point of view) when I heard that he would be focusing on menswear.

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May 06

Unpacking The Draft Rescue Package (over the next few weeks)

AmandaLeighOC Posted by: AmandaLeighOC | Comment (0)
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The media has been buzzing with reports about this package for months now. However, it was only when iFashion published its article that we got to see the full length document.

This proposal has been a long-time in the making and eagerly awaited as the catalyst for radical transformation - transformation that we all know is required if these industries are to continue to exist in the face of the Asian challenge and the global economic crisis. As stakeholders we all have an interest in any strategic document that presents itself as being a possible salvation. For this reason, if we are not to be disappointed, we must take the time to study it very very carefully and ask the hard questions.

I'll be blogging about all of this over the coming weeks.  At first pass, I would say that while it is quite lengthy there isn't much by way of details. In my opinion we're looking at a strategy document, without much information on how the recommended policies and programs are going to translate into positive results (of sufficient magnitude) and sustainable economically-viable businesses. This is the real test after all.

May 05

Letters From The Great Karoo

pakedisa Posted by: pakedisa | Comment (3)
Tagged in: Untagged 

 5 May 2009

Hello again, from a very cold Karoo, it's been awhile, but I'm back with some more news.

 I've been hectically busy trying to get the property sorted out where we are going to start the sewing, carpentry and pottery projects, and ofcourse still trying desperately to raise the funding for the projects, which is currently tougher than ever, but, I have as yet not lost hope, so that is the main thing.

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May 04

More old photos from USA

Angie Posted by: Angie | Comment (0)
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Who We Were: A Snapshot history of America is a coffee table book filled with snapshots taken between 1890 and 1979. The authors collected the images and were generous enough to share some of the snaps with the world on their site www.squareamerica.com

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May 02

A research study on SA fashion cities

Renato Palmi Posted by: Renato Palmi | Comment (0)
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Dear fashion lovers

I am currently doing a study for an overseas presentation on SA fashion sector and have a few questions posted on my blog. It would be great if you could answer the questions. It will not take you very long. My blog is:

http://redressconsultancy.blogspot.com/

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Apr 29

Fashion Illustration (and a Book Review)

AmandaLeighOC Posted by: AmandaLeighOC | Comment (0)
Tagged in: Untagged 

I haven't been doing much design in the last few months as I've been working on the business side. I cracked this week though - I just had to break out the pencils! Improving fashion illustration isn't really a focus because I don't intend selling my ideas to another person to manufacture. But, it is the best way of communicating with customers on the bespoke side and I think it is a great alternative to photographs on your portflio or website. It's also so much fun!

Of all my skills, drawing and illustrating are the least developed because I've been doing it for the shortest period of time.  I generally prefer using Adobe Photoshop and Illustrator to do my designing — mostly because I love precision.  To refresh my skills, I pulled out a great fashion illustration book I bought a couple of years ago Colors For Modern Fashion: Drawing Fashion with Colored Marker by Nancy Riegelman.

It is a huge book (bigger than A4 and 560 glossy pages) that really shows you how to use markers and pencils to achieve the most incredible results. What distinguishes it from other illustration books I have is that it shows you how to achieve the effects in steps, as opposed to just showing you the final product.

Starting with an overview of materials and techniques, this books moves includes chapters on colour theory, rendering fabrics, body and head, women's, men's and children's fashion (including accessories and shoes).  Shading is a point of focus to help achieve more realistic body and garment shapes.

The book  looks at examples of outfits — including illustrations from the top fashion designers like Jean Paul Gaultier, Christian Lacroix, and Valentino - and shows you how to recreate the effects. There is a whole chapter on fabrics and how to depict the different weights and drapes as well as the surface textures. For example,  the author shows you how to illustrate a white silk blouse differently from a white cotton shirt to really allow the fabrication to come through in the illustration.

The author assumes that you know how to draw fashion figures although there are a few templates throughout the book and in the Appendix.  Often the practice illustrations start with the basic template of the pose. There are also practice exercises at the end of each section to help you hone your skills.





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