New in the fashion scene, Ekta takes a place in the industry and gets a good spot through an elegantly happy and colourful collection.
Ekta is a brand conceived by Ekta Kalan, a former strategy consultant who has taken to fashion, creating clothes for women. She’s worked out a simple and quick way to shop for her collection, which is through her online store www.ekta.co.za. Here you will find clothes that show her childhood love for colours. Pale blue, yellow, pink and many others are added in a non-feign way on clothes that considered how fashion is moving globally and also capturing a youthful vibrancy. Lines of colours run through tunic dresses and make collars of half-jackets. She instructs fun in her clothes, with some lines going beyond hems, flapping and at times as pleats. Prints are cosmic, dreamy with rainbows and sometimes a lot like candy or a glimpse into a child’s colouring book. All perfectly working together as an impressionable entry collection into fashion.