Fashion weeks have wrapped for the year and we already spotted designers those showing potential of a great place in the industry. Refreshing and reviving it with well-applied concepts.
New designers showed an industry reviving effort at SA Fashion Week AW17, where collections moved from street styles as we’ve seen them over a couple of seasons. These young designers interpreted clothing that is not overly cool, not too basic either, but can be placed in a store rack whether chain retail or smaller independent stores. Designers that caught the eye were under the Sunglass Hut New Talent competition. Thinking that the brand also sponsors the same division at London Fashion Week, the competition had to and certainly did meet the high standards seem internationally.
This year’s winner was Lumin, by duo Amy Lui and James Barrett-Paulsen, who matched the urged dress code from SAFW, this season at fashion week, which was no colour. So it was an all-black, having thick wool knitting. They are also under the new exclusive with Woolworths, to have space in the stores, a business-transforming opportunity to sell clothing it must be said.
Pictured: Etsa by Tumi Seepe
But the designers that did not win do not go without notice. Etsa, meaning ‘do’ in Setswana, had grey and black as base of a collection with rigid lines, interesting wrap-overs and slants.
Pictured: HerRitual by Tshegofatso Sithole (left). Nu-Base by Prudence Madisha (right)
Nu-Base had frills and neutral tones with watered down prints on tiered trapeze dresses and cropped flapped tops that could pass in the workspace and on outings.
HerRitual had interesting texturing looking a lot like suede and appreciated the fuller figure. One of the dresses with a tie-belt and visible top to bottom zip, could pass as sporty.
Pictured: Sheila- Madge Bakker (left). Mieke by Mieke Vermeulen (right)
The description of Sheila-Madge was that she puts avant-garde alongside wearibility and that was visible. But another thing is the quirk, the play on texture seen in appliques on jersey and bomber jacket. She worked with local illustrator, Andel Oliver to bring to life prints seen on shirts and dresses.
Mieke gave a new appeal to lycra tights, with prints of birds amongst others, brought to existence by illustrator Nina Torr and layers of landscapes from Pierneef’s art. These were paired with jerseys far from plain. The jerseys were sashed with prints relative to the collection and woollen details.