GUCCI BEAUTY

Could colour cosmetics be next on Gucci's to-do list?

Could a Gucci-branded make-up collection be heading our way? Industry insiders are saying yes. But information is limited and understandably so. If true (let's hope), it will be its inaugural beauty venture.
The Italian fashion house’s existing contract with Prestige (a division of Proctor & Gamble) made it possible for it to enter the fragrance market with Gucci Première, Flora by Gucci, and Gucci Guilty. But colour cosmetics would elevate the Italian luxury fashion brand to new heights. It will also entice a younger generation of consumers to explore the brand, much like it did for Chanel, Tom Ford and Yves Saint Laurent. According to the reports, the make-up line is expected to debut in 2014.

Pictured above: For Gucci's winter 2013 showcasing, make-up genius Pat McGrath placed emphasis on the eyes with metallic hues. The lips were kept neutral in nude

Fashion and beauty are so interlinked, and in recent months several fashion greats have announced that they are exploring colour cosmetics as a way to increase their market share. Award-winning American designer (and fashion mogul) Michael Kors recently announced his beautiful expansion with three lines aimed at the "Sexy", "Glam" or "Sporty" consumer. It is expected to make its debut in August. Marc Jacobs has also just confirmed that August will see the debut of his colour cosmetics line, and in a week’s time – June 15 – Lancôme will unveil its gorgeous collaboration with Lanvin’s Alber Elbaz. With an emphasis on the eyes, the Lancôme X Alber Elbaz collection includes newly-packaged best-selling mascaras, eye shadow palettes and faux lashes.

Pictured above: Renowned for its fashion collections, Gucci's resort 2014 presentation offered a relaxed silhouette using luxe textures